"Your name is your primary weapon in the battle for the mind." - Al Ries and Jack Trout, Positioning, The Battle for the Mind
"Products are created in the factory, but brands are created in the mind." - Walter Landor
"Tell me your name and I'll tell you who you are!" - Saying
"The single most important marketing decision you can make is what to name the product." - Al Ries and Jack Trout
"Give a dog an ill name and hang him" - Proverb
"The name is the hook that hangs the brand on the product ladder in the prospect's mind." - Al Ries and Jack Trout, Positioning, The Battle for the Mind
"But without the name, would it sell?" - David Burd, The Naming Company
"You can't hear a word and just hear it as a raw sound; it always evokes an associated meaning and emotion in the brain." - Prof. Steve Pinker: The Stuff of Thought
"Give me the right word and I will move the World" - Joseph Conrad
"He that has an ill name is half hanged" - Proverb
"Fate tried to conceal him by naming him Smith." - Oliver Wendell Holmes, Jr.
"...today, almost 2 million brand names or trademarks are registered with the U.S. government. To be successful, it helps a great deal to have a good name." - Jack Trout
"A good name can't compensate for a bad product or company. But it can mean the difference for a good company or product succeeding." - SB Master, Master-McNeil Inc.
"The difference between the almost right word & the right word is really a large matter ~ it's the difference between the lightning bug and the lightning." - Mark Twain, Letter to George Bainton
"The 'Ancient Mariner' would not have taken so well if it had been called 'The Old Sailor'." - Samuel Butler
"The most important thing is to use the correct words" - Confucius
"Good names don't make products succeed so clearly as bad names make products fail" - Ira Bachrac, NameLab
"Whenever ideas fail, men invent words." - Martin H. Fischer
"What you want is a name that captures the essence of the product or that tells a story - a name that gives a product momentum." - David Placek, Lexicon Branding Inc.
"Nomen est omen" - Latin phrase
"The name of your company is vital. You want to have a conversation with your customer, and your name is the first word in that conversation." - David Placek, Lexicon Branding Inc.
"A good name is better than precious ointment." - Biblical Proverb
"Give a dog a tasty name and eat him." - Chinese Proverb
"Our biggest asset is four letters: SONY." - Norio Ohga, Sony Corporation
"A good name is a second inheritance." - German Proverb
"Life is for one generation; a good name is forever." - Japanese Proverb
"A bad wound may heal, but a bad name will kill." - Scottish Proverb
"The right name is an advertisement in itself." - Claude C. Hopkins
"Proper names are poetry in the raw. Like all poetry they are untranslatable." - W.H. Auden
"Good men must die, but death cannot kill their names." - Proverb
"Words have meaning and names have power." - Unknown Author
"If names are not correct, language will not be in accordance with the truth of things." - Confucius
"From antiquity, people have recognized the connection between naming and power." - Casey Miller and Kate Swift
"There is only negative equity in a bad name. When the name is bad, things tend to get worse. When the name is good, things tend to get better." - Al Reis and Jack Trout
"The power of society is based on the namer of names." - Stokely Carmichael
"To name something is to wait for it in the place you think it will pass." - Amiri Baraka
"My name is more important than myself." - Pierre Cardin
"It's easy to create a country, all you have to do is to think of a name for it." - Robert Stone
"My dad's well known in the business. I changed my name so I could do it on my own." - Dana Hill
"To understand a name you must be acquainted with the particular of which it is a name." - Bertrand Russell
"There is no principle worth the name if it is not wholly good." - Mohandas Gandhi
"They say the test of literary power is whether a man can write an inscription. I say, 'Can he name a kitten?'" - Samuel Butler
"A name is a goodwill ambassador, a herald, a promise, the first thing that a consumer hears about a firm or its product. That first contact often determines the consumer's attitude toward the firm or product that the name identifies." - Henri Charmasson
"A sign of celebrity is often that their name is worth more than their services." - Daniel J. Boorstin
"The beginning of wisdom is to call things by their right names" - Chinese Proverb
"Names are not always what they seem. The common Welsh name BZJXXLLWCP is pronounced Jackson." - Mark Twain
"So the name of a group has to say something. The name has to be strong." - Jim Capaldi